Identifying Key Opinion Leaders Using Social Network Analysis

Identifying KOLs requires broad and up-to-date experience with these individuals, something pharma companies lack. In fact, most life science companies delegate this exercise to third parties. In turn, these providers make use of “tried-andtrue” methods of engaging KOLs, including literature database search and survey methods. In an age where consumers hold sway over purchase considerations and channel preferences across industries, these traditional approaches are increasingly ineffective and exacerbate the risk of “experience bias.”